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Get my GEO scoring rubric

The scoring rubric I use to show clients why their content isn’t getting cited by AI models. It’s free and goes straight to your inbox.


What you get


A Claude skill that audits your content for AI search. Point it at 25 to 40 articles from one part of your site and it will:


  • Score every article out of 100 across 10 criteria in four groups: answerability, extractability, evidence and freshness
  • Weight each criterion using published citation research from Princeton, Ahrefs and Zyppy
  • Check every section opening to see if it answers its heading straight away, or defers, warms up or buries the answer
  • Group the weak sections by the writing habit behind them, so you can see the patterns across your whole library
  • Build a heatmap of every article against every criterion, plus charts of where the points are lost
  • Rewrite your weakest sections answer-first, using only facts already on the page
  • Write it all up as a report, with a spreadsheet of every score


Who it’s for
SEOs, content leads and marketers who want to know which pages are written for AI search, and what to fix first.