Most content teams publish on schedule, promote on social, report on the metrics - and can't point to a single article that drove a lead.

The problem isn't volume. It's that the content was never built to generate pipeline in the first place.

The Content ROI Auditor fixes that. It scores any blog post or article across 6 dimensions:

• Pipeline alignment - does this map to a buyer journey stage?
• Commercial intent - does it position the brand as the answer to a real problem?
• CTA strength - is the next step clear, specific, and stage-appropriate?
• Specificity - concrete data and named examples, or generic filler?
• Search intent match - would someone searching this topic be a buyer?
• Content type effectiveness - is this format proven to drive pipeline?

Each dimension gets a score (Strong / Needs Work / Missing) backed by evidence quoted directly from the text. No gut feelings. Specific scores with specific proof.

Then it ranks every gap by impact on pipeline and gives you prioritised rewrites - not "add more specificity", but "replace this paragraph with these three data points."

What you get:

• The full Content ROI Auditor skill file (.md)
• Scoring rubrics for all 6 dimensions
• Two worked examples (a failing audit and a passing audit)
• A short setup guide for Claude Code